BTHD is an AI-augmented athlete development platform helping professional, collegiate, and amateur athletes build a plan, pathway, and purpose at every stage of their athletic journey. Delivered through two integrated digital products, accessible via web and mobile.
The sports industry invests enormous resources developing athletic performance. But preparation for what comes with and after sport is rarely part of the program. Most athletes arrive at transitions underprepared because not all athletes had a plan and pathway to equip them along the way.
BTHD delivers a structured, tech-enabled solution that serves athletes at every stage of their athletic journey through two integrated digital products, a web-based Athlete Portal for institutional access, and a full-featured mobile app for athletes 18 and over.
A full platform with personalized AI coaching, identity assessment, transition analysis, community, and legacy tools. All in one place.
BTHD operates as a B2B2C platform, serving institutions, organizations, and athletes directly. Our institutional licensing model allows schools, universities, sports organizations, and corporate partners to provide BTHD access to their athletes and members.
BTHD was founded by a former athlete who experienced the transition firsthand. That credibility is built into every layer of the product.
Former athlete, entrepreneur, corporate and technology leader. Past experience includes U SPORTS at Saint Mary's University, NBA Elite Camps and Toronto Raptors Front Office Player Development. His journey and impact across Serbia, France, Italy, Mexico, Angola, Nigeria, Canada, USA and the Dominican Republic enable him to identify the gaps that exist in athlete transition. Harry brings firsthand knowledge of athlete transition to every product decision at BTHD. He founded BTHD to create the platform he wished existed, a structured system for what comes after sports.
NCAA and CEBL athlete turned financial industry professional. Osa is living proof that the BTHD framework works, directly mentored by Harry through the BTHD methodology from athlete to thriving professional. He represents the athlete voice at the core of everything BTHD builds.
Download the app and start your journey, or book a demo to bring BTHD to your institution.