BTHD is an AI-augmented athlete transition and transformation platform helping professional, collegiate, and amateur athletes navigate life after sport — across career mobility, leadership development, and legacy building. Delivered through two integrated digital products, accessible via web and mobile.
The sports industry invests enormous resources developing athletes during their playing careers. The moment the career ends, that support disappears entirely. Athletes are left without identity, direction, financial tools, or community to navigate the rest of their lives.
BTHD delivers a structured, tech-enabled solution that serves athletes at every stage of their career journey through two integrated digital products — a web-based Athlete Portal for institutional access, and a full-featured mobile app for athletes 18 and over.
A full platform — personalized AI coaching, identity assessment, transition analysis, community, and legacy tools. All in one place.
BTHD operates as a B2B2C platform, serving institutions, organizations, and athletes directly. Our institutional licensing model allows schools, universities, sports organizations, and corporate partners to provide BTHD access to their athletes and members.
BTHD was founded by a former athlete who experienced the transition firsthand. That credibility is built into every layer of the product.
Former athlete and corporate and technology leader turned founder — building the platform he wished existed. Past experience includes USPORTS at Saint Mary's University, NBA Elite Camps, Toronto Raptors Front Office Player Development, and professional playing experience across Serbia, France, Italy, Mexico, Angola, Nigeria, and the Dominican Republic. Harry brings firsthand knowledge of athlete transition to every product decision at BTHD.
NCAA and CEBL athlete turned financial industry professional. Osa is living proof that the BTHD framework works — directly mentored by Harry through the BTHD methodology from athlete to thriving professional. He represents the athlete voice at the core of everything BTHD builds.
Join athletes, organizations, and partners already on the waitlist — or book a consultation to learn how BTHD fits your institution.